| A software developer from Detroit severely
burns himself in a
campfire, while cameramen passively roll
tape for 31 million viewers.
A television network hires a cadre of sexy
prostitutes to lure
committed partners apart, and 17 million
Americans watch with
slack-jawed fascination. And coming soon, a
network will pay you
(yes, you) thousands of dollars to hunt down a
fugitive as he flees
through cities, desperate to avoid detection or
capture.
Welcome to the 21st century, the age of
"reality" television.
Incredibly, this precise moment in TV history
was predicted nearly
20 years ago by a pulp-fiction prophet of
doom.
In 1982, an unknown author named Richard
Bachman published a
straight-to-paperback novel titled The
Running Man, a
futuristic action story with a grim vision of
21st-century society, a
rugged hero, and lots of fiery explosions.
When it was revealed that
Richard Bachman was actually popular horror
writer Stephen King,
Republic Studios produced a film version,
starring Arnold
Schwarzeneggar. Within a few years, however,
sales of the book
flagged, the movie tanked (despite the fiery
explosions), and
The Running Man was all but forgotten.
And it appears to be forgotten still, though its
forecasts now sound
eerily prophetic. A second read of the novel in
today’s
reality-frenzied entertainment world is
astonishing, in just how many
of its predictions for the 21st century have
come true.
The Running Man is the story of a
reality-based TV show
which airs in the year 2025. The show’s
premise is simple: the
Network gives a fugitive a twelve-hour head
start before releasing
an elite squad of Hunters to find and kill him.
The contestant earns
$100 for every hour he stays alive, and $500
for each Hunter he kills — and if he manages
to survive for 30 days, he wins one billion
dollars. But the game is not limited only to
these players — the
Network pays civilians for confirmed sightings
of the fugitive, and it
ups the ante for sightings that lead directly to a
kill.
Strangely, today’s popular press has been
silent about the chilling
similarities between Stephen King’s creation
and the upcoming
ABC program "The Runner," conceived and
produced by
Hollywood stars Matt Damon and Ben Affleck.
In this newest reality-based show, set to air in
the fall, a fugitive
contestant will attempt to avoid detection while
he crosses America
and performs various assigned tasks. Each
day the fugitive avoids
capture, he wins a cash prize, and if he
remains at large for 28 days,
he wins one million dollars. As in The
Running Man, the
audience has the opportunity to participate.
For confirmed sightings
of the fugitive, viewers can claim part of the
money the contestant
has accrued. No elite squad of Hunters in this
show, but ABC plans
to hire a police detective to coach viewers in
their search. The only
substantial difference between King’s show
and ABC’s is that the
contestant will not be killed. Yet.
In King’s nightmare world, murder as
entertainment is not a concept
that drops from the sky. The Network warms
Americans to the idea
by producing game shows that continually
escalate the level of pain
contestants must endure to win. One game
pits chronic heart patients
against one another in a treadmill race — the
last man standing wins.
But the Network makes its real money,
according to one contestant,
on the programs "where they do more than
just land you in the
hospital ... the ones where they kill you. Prime
time, baby."
In the same way, real-life reality-based shows
derive their
entertainment value from pain, physical or
emotional, and the more
intense the pain, the higher the ratings.
Ratings for "Survivor"
skyrocketed throughout the first season, as
contestants ate rats,
participated in painful, disgusting challenges,
and bickered their way
through political games. Producer Mark
Burnett hyped "Survivor II"
with a boast that "the level of suffering in this
season would make
you want to cry."
Only the continual escalation of this risk and
pain can draw viewers
who continually become jaded with the latest
gimmick. TV execs
have learned that whenever a new line is
crossed, ratings go up.
When "Temptation Island" promised sexual
betrayal and emotional
agony, or when Michael Skupin stabbed a wild
boar to death on
"Survivor," ratings soared. During CBS’s
short-lived "Big Brother,"
one could almost hear the producers praying
that their contestants
would fight, to keep the show from going
under.
How long, in this pain-driven environment, will
"The Runner" last
before ABC is forced to introduce a real risk to
the contestant? How
long, for that matter, before viewers in general
tire of pain that merely
"lands you in the hospital?" Stephen King’s
predicted date of 2025
doesn’t seem far off.
The story of Michael Skupin’s burnt hands on
"Survivor" highlights
an unsettling aspect of reality-based shows
which may push that
date even closer. During a rest time alone,
Michael fell asleep and
tumbled into a campfire, badly burning his
hands. Since multiple
cameras record virtually every waking moment
of each "Survivor"
contestant, almost certainly one of them
captured the incident on film,
though the footage was never aired. "No
matter what, the show
goes on," Mark Burnett told reporters. When
asked whether any
crew members came to Michael’s aid, Burnett
said, "If [a cameraman]
had dropped his camera and tried to help, I
would have fired him on
the spot."
What exactly does he mean, we might ask, by
"no matter what?"
Would the staff have intervened if a contestant
were attacked by a
crocodile? Or injured intentionally? Or killed?
There is a vast gulf, admittedly, between
merely watching people
suffer and watching them murdered on
screen, a gulf some think will
never be crossed. That line, however,
has been crossed in
the past — certainly gladiator contests and
witchcraft trials used
voyeuristic pain and death to draw crowds.
Reality-based shows
tap into an ancient human attraction which
America presumes to have
left behind with public executions.
Those who casually dismiss Running
Man-like predictions
about the future of television also
underestimate the vast sums of
money at stake in the competition between
networks. ABC initially
had difficulty finding executive producers for
"The Runner," mainly
because the premise of a contestant racing
through America in real
time presents gigantic liability risks. How, for
instance, can the
network prevent fans from harming the fugitive
physically, or the
contestant from harming bystanders in his
desperation to escape? In
the heat of a high-priced bidding war,
however, these concerns fade.
According to Variety magazine, ABC
stepped up with an
offer that includes "significant penalties" if the
network does not
produce 13 episodes. In plain English: this
show will get produced
as soon as possible, and physical safety be
damned. How long
before ignoring these risks gives way to
ignoring human life? It’s a
large obstacle to clear, granted, but not
insurmountable. If the profit
margin exceeds the liability, nearly any
objection can be smoothed
over.
Perhaps the most disturbing aspect of
Stephen King’s vision is the
way reality TV causes Americans to blur the
distinction between
fantasy and reality. Clever editing turns
contestants into villains no
matter what they do. The public’s hatred,
despite the trickery,
becomes frighteningly real.
CBS achieved a similar blurring in its
treatment of "Survivor"
contestant Jerri Manthey. For several weeks,
Jerri became a
household name in America, mainly because
most viewers found
her incredibly annoying. The network
packaged her accordingly,
showing her staring coldly at others in
unfocused background shots
and bragging to the camera about her
cutthroat strategies. Other
contestants made snide "confidential"
comments about her voice, her
intellect, her grating personality. Annoyance
quickly gave way to
darker emotions, prompting one New York
radio station proclaim
Jerri "the most hated woman in America."
What Americans seemed to forget, however,
is that Jerri Manthey
is a real person. She is not Iago or Hannibal
Lecter, a fictional
character we can safely love to hate. She is a
fellow human being,
and our hatred for her carries genuine
consequences. We also forgot,
like The Running Man audience, that
the million-dollar carrot in
front of Jerri’s nose, which largely explained
her actions, was placed
there by CBS. Through its blind hatred of Jerri,
the American media
and public inflicted real pain upon a real
person, a fact evident in the
way she desperately defended herself later on
TV and radio talk
shows.
Perhaps the most common argument in
defense of reality television
is that all of the contestants on these shows
choose to participate.
They know the risks, the logic goes; therefore,
they are responsible
for any pain they incur in their quest for fame
and fortune.
Whether they choose to participate or not,
however, the people
whose pain we vicariously enjoy truly are
suffering. To paraphrase
your parents: it’s all fun and games until
someone gets his hands
burnt so badly the skin falls off in sheets
("Survivor"). Or someone
gets knocked to the ground by a charging bull
("The Mole"). Or
someone is seduced away from the mother of
his 10-month-old
child ("Temptation Island"). According to the
networks, though, it’s still
fun and games after all those things happen.
In fact, those events are
what make the games fun in the first
place.
And in their opinion, the fun is just
beginning.
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