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There are field trips and then there’s what
Tom Campbell, the new dean of the Haas
School of Business at the University of
California at Berkeley, has planned for his
students. If all goes as planned, future MBAs
will be going to jail. No, they’re not skipping
the perp walk and trial. The plan is for them to
interact with convicted white-collar criminals
and learn from their mistakes.
Haas’ program, which one advocate
describes as “Scared Straight for Business
Students” — a reference to a program where
youthful offenders are read the riot act by
prison lifers — isn’t unique. There are already
similar programs at the University of Maryland
and at Pepperdine, among others. And, in light
in the recent spate of corporate scandals, the
number is sure to grow. All across the country,
schools are responding, not only to the
scandals themselves, but the criticism they
received. As Campbell puts it, programs like
his answer the question “is there nothing that
business schools can teach that would have
prevented the recent scandals?”
The answer to that question is “Yes, but it
involves a lot more than setting up a play date
with a guy in an orange jumpsuit.”
The response to Enron and similar scandals
goes beyond field trips. Across the country,
both undergraduate and graduate business
departments are offering courses that seek to
explain and analyze what went wrong in cases
like Enron, Global Crossing and others. The
goal, both stated and unstated, to avoid a
repetition of the scandals.
Arguably the most comprehensive such
course is one offered at the University of
California at Irvine. There, a course completely
devoted to the Enron affair drew more than
250 applicants for the 55 places in Professor
Richard McKenzie’s class. Students will
examine the ethical, financial and legal
aspects of the company’s activities assisted
by guest presenters such as Sherron Watkins,
the Enron whistle-blower.
Elsewhere, the most common response is a
renewed emphasis on teaching business
ethics. Kim Clark, the dean of the Harvard
Business School, which was embarrassed by
the role played by some of the school’s
alumni in the scandals, has ordered a review
of the school’s ethics curriculum. The
mandatory ethics class, entitled “Leadership,
Values and Decision Making,” has been
extended from three weeks to the entire
semester and has been updated to include
examples from the past year’s scandals. The
goal is to help future managers and
executives understand their “obligations under
the law.”
Similar efforts are underway at other schools.
According to the Washington Times,
schools across the country are looking for the
best way to “impart ethics to developing
minds.” Some are employing ethics courses
tied to specific disciplines such as business
or law. Others are requiring generic ethics
courses. Some are teaching basic ethical
principles. Others prefer case studies.
This all sounds pretty good until you realize
that very little, if any, of this has anything to do
with right or wrong. To understand why this is
the case, we first need to be clear about what
is meant by “ethics,” especially in a
professional context. Ethics is a code of
conduct for a particular discipline or
profession. Physicians, accountants and
lawyers, among others, all have ethics and
codes of conduct that define their obligations
to their patients and clients and seek to
safeguard the reputation of the particular
profession or discipline.
The problem is that even meticulous
adherence to these ethics and codes doesn’t
guarantee that people will do what most of us
would consider the right thing. For instance,
while medical ethics requires consent before
performing an abortion, it permits the abortion
itself. Similarly, as Michelle Cottle wrote in a
recent New Republic article about the
role lawyers played in the Global Crossing
debacle, lawyers are expected to “gauge how
close to the legal edge a client can walk
without falling off.” Their ethical obligation is to
their client and that obligation is only
superseded when “failure to do so is likely to
result in imminent death or substantial bodily
harm.” Stated differently, a lot of harm can be
done by people whose conduct meets ethical
requirements.
Then there’s the matter of what is being taught
in these ethics courses. As Amitai Etzioni of
George Washington University recently wrote,
“many business school professors choose to
steer clear of teaching morality, pointing out,
with some justification, that . . . what is ‘ethical’
is far from obvious. What appears ethical to
one person is not to another, they say, and
what is ethical under some conditions is not
under others.”
If teaching morality — as in “it’s wrong to lie”
— is out, what do you teach in an ethics
class? How do schools prepare students to
confront the “morally and legally thorny
issues” that arise in the business world and
“[consider] the challenges to the morality of
business raised by contemporary critics?” The
syllabus for a course entitled “Business
Ethics” at Auburn University provides a pretty
typical answer. Among the ethical priorities for
future masters of the universe are privacy,
affirmative action, sexual harassment,
comparable worth, “reproductive hazards in
the workplace,” pollution and corporate social
responsibility. The list was similar at places
such as Ole Miss, Jacksonville University and
Dartmouth’s Tuck School of Business.
It should come as no surprise, then, that a National
Association of Scholars (NAS) study
found that “recruiting a diverse workforce in
which women and minorities are advanced
and promoted” was ranked as business’ top
ethical priority by the college class of 2002.
Among business majors, nearly six in 10
named something besides “providing clear
and accurate business statements to
stockholders and creditor,” such as
“minimizing environmental pollution by
adopting the latest anti-pollution technology
and complying with government regulations,”
as the top ethical priority.
All of which is to say that the problem isn’t that
students aren’t learning the lessons taught in
ethics courses; it’s that the lessons being
taught are usually the wrong ones. I’m not
saying that a diverse workplace isn’t a
laudable goal nor am I saying that protecting
the environment isn’t important. The problem
is that if right and wrong in the business world
is reduced to politically-palatable policy
proposals (say that three times fast), then we
haven’t learned anything from the most recent
spate of corporate scandals.
Global Crossing, WorldCom and other cases
weren’t primarily legal, policy or even ethical
failures. They were first and foremost,
moral failures. In each case, someone
either ignored or had turned off the interior
alarm that goes off when we’re about to do
something or cross a line that we shouldn’t.
This alarm, which goes by the name of
conscience, doesn’t need the advice of
counsel or ethics’ boards to know that
accounting procedures designed to mislead
investors and regulators by overstating profits
and hiding losses are wrong.
This assumes that we haven’t been working
overtime to subvert the function of conscience.
And that’s what has happened, starting with
repeatedly telling ourselves things such as
“what is right and wrong depends on
differences in individual values and cultural
diversity.” This is what three-quarters of the
NAS survey respondents said they believed. It
would be hard to imagine a better way to
disable our internal alarm than insisting that
right and wrong is relative and learning ethics
in an environment that that intentionally
“steer[s] clear of teaching morality.”
But morality is exactly what’s needed to
prevent a repeat of Tyco et al. Many ethics
classes bear a depressing resemblance to
ancient Israel as described in the book of
Judges where “every man did what was right
in his own eyes.” But whereas the author of
Judges clearly thought that this state of affairs
was a bad thing, contemporary ethics
curriculum, such as Dartmouth’s, just expect
you to engage “the issue[s] and form your own
opinions.”
In contrast, morality, in particular the
Judeo-Christian tradition, proceeds from the
assumption that something other than the
autonomous individual is the final arbiter of
right and wrong. It expects people to conform
their actions to something that transcends
their narrow self-interest. It understands that
inviting people to form their own opinions
without regard to anything other than
themselves is an invitation to the kind of
rationalization and moral blindness that made
the scandals possible. It understands that a
conscience, shaped by firm standards of right
and wrong, is sometimes all that stands
between a Harvard MBA and being fitted for an
orange jumpsuit.
Copyright © 2002 Roberto Rivera y Carlo. All
rights reserved. International copyright
secured.
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