As a New Year’s resolution I decided to recycle more. But soon that small goal grew into an overhaul of my entire beauty routine, and I was swapping out drugstore makeup for organic and natural products.
I’m also a sucker for trendy marketing. And lately, trendy marketing includes phrases like “all-natural,” “organic” and “eco-friendly.” I was totally buying into this all-natural fad. I was feeling empowered and enlightened and, honestly, a bit self-righteous, until I noticed something — all my organic products, including my soap, are wrapped in plastic.